Marini Executive Search is a Cape-based executive recruiting firm placing high-earning professionals and sourcing top-tier talent for major brands, including Dunkin'. The website needed to reflect both the level of clients she serves and the personality behind the business.
Lori Marini runs her firm from home on the Cape, but her work operates at a national, executive level. That contrast became central to the design approach. The site had to feel credible and polished enough for C-suite audiences, while still feeling like her.
I presented two distinct visual directions. One leaned traditional and corporate. The other embraced a lighter, more coastal feel that reflected Lori’s environment and independent spirit. She immediately gravitated toward the beach-inspired direction, which ultimately felt more authentic to how she works and who she is.
Beyond the design, we built custom databases for open positions and available candidates. Lori can log in and add listings without ever touching the layout or structure of the site. Those entries automatically populate the appropriate pages, keeping the design intact while giving her full control over her content.
